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Writer's pictureLuciana Nieto

Data harvest: How Effective Collection Cultivates Agricultural Success

In our previous discussion, we explored why data is the new fertilizer. By emphasizing the importance of data in enhancing precision and efficiency, we laid the groundwork for understanding why effective data collection is the crucial first step in harnessing this power. Without a robust data collection strategy, the benefits of data-driven decision-making remain out of reach.

Modern agriculture has become increasingly complex, with numerous variables that can affect outcomes—everything from soil composition and weather patterns to pest activity and crop genetics. Managing this complexity requires the right data source, collected at the right time, from the right place, and in the right amount. Failing at any of these components can result in data that cannot be used for its intended purpose. This is where a well-known principle like "garbage in, garbage out" becomes essential—if the data collected is flawed, the decisions based on that data will likely be flawed as well.


What is Data Collection in Agriculture?

Data collection in agriculture has evolved significantly over the past few decades, as we discussed in our previous article. Traditionally, farmers relied on their observations and manual record-keeping to guide decisions. While these methods were effective for small-scale operations, the rise of precision farming and large-scale agricultural enterprises has necessitated more sophisticated data collection techniques.

Today, data collection is a systematic process of gathering and measuring information from various sources to create a complete and accurate picture of agricultural operations. This process involves not just the collection of data but also its validation, organization, and analysis. Whether you're tracking soil conditions, monitoring crop health, assessing pest levels, or analyzing economic performance, data collection forms the foundation upon which all subsequent analysis and decision-making processes are built. Regardless of the scale or the question, the principle of "garbage in, garbage out" holds true: accurate and high-quality data is essential for making informed decisions that improve agricultural outcomes.


Primary Data Collection Methods

Primary data collection involves gathering new data firsthand, tailored specifically to your objectives and KPIs.

  • Field Surveys and Manual Data Entry: Traditionally, field surveys were conducted manually, with data recorded on paper and later transcribed. While these methods have their place, today’s digital tools like mobile apps have revolutionized the process. These tools allow for real-time data entry directly in the field, reducing the risk of errors associated with manual data transfer. However, it’s crucial that personnel are well-trained in using these tools to avoid common pitfalls, such as incorrect data entry or failure to calibrate the app’s settings to the specific needs of the operation. Proper labeling and organization from the outset are also essential to avoid confusion later on.

  • Remote Sensing and Drones: The advent of remote sensing technologies, including satellite imagery and UAVs (drones), has significantly enhanced our ability to collect data over large areas. These technologies provide high-resolution data on a variety of factors, such as vegetation indices, soil moisture, and environmental conditions. Drones equipped with multispectral or thermal sensors can capture detailed images that help in monitoring crop health, detecting water stress, and even identifying pest infestations. However, the accuracy of the data collected depends heavily on proper equipment calibration. For instance, multispectral cameras must be calibrated to ensure that the vegetation indices they capture accurately reflect the actual condition of the crops. The time of day and atmospheric conditions significantly impact the images collected by drones. Selecting representative sampling areas and avoiding outlier zones that might skew results is essential to obtaining reliable data.

  • Soil and Plant Tissue Sampling: Collecting soil and plant tissue samples is a critical task that requires careful attention to detail. To ensure the samples are representative, they must be taken from various parts of the field and mixed properly. Avoiding contamination is crucial, as even a small amount of foreign material can skew the results. Proper labeling of samples is also essential to avoid mix-ups that could lead to incorrect conclusions. This includes not only adding all the required information to properly identify the sample but also using labels that can resist moisture and heat. Additionally, the timing of sampling is critical—taking samples too early or too late in the season can result in data that does not accurately reflect the crop’s current needs or condition. Field history, including previous crop rotations and treatments, should also be considered when planning your sampling strategy.

  • Manual Observation and Recording: Despite the rise of digital tools, manual observation remains a cornerstone of data collection. Visual crop assessments, manual weather logging, and field notes provide qualitative data that is crucial for understanding the nuances of crop health and field conditions. However, the reliability of this data depends heavily on the observer’s expertise. Training personnel to recognize key indicators and follow consistent protocols is vital to avoid biases and ensure that the data collected is comparable over time. Consistency in these processes is key to producing data that can be reliably used in trend analysis and decision-making.


Secondary Data Collection Methods

Secondary data collection involves using existing datasets from external sources. These datasets can provide valuable context and additional insights, complementing the data you collect firsthand.

  • Leveraging Public and Private Databases: Databases from organizations like the USDA, NRCS, and private companies are key resources that can offer data on soil types, climate patterns, and crop performance. For example, USDA’s soil surveys provide detailed information on soil properties across the United States, which can be invaluable when planning crop rotations or selecting appropriate inputs. However, it’s crucial to ensure that these secondary data sources are applicable to your local conditions and that they are properly integrated with your primary data to avoid inconsistencies or errors in the final analysis. Cross-referencing this data with your own findings can help validate results and provide a more comprehensive understanding of the agricultural environment.

  • Cross-Referencing and Data Integration: When cross-referencing primary data with secondary sources, you can validate your findings and fill in gaps in information. However, it’s essential to follow integration protocols that ensure data is consistent and comparable. For instance, data normalization techniques can help align datasets that were collected using different methods or scales. Correcting for potential inconsistencies across different sources is also crucial to prevent incorrect analysis due to flawed data integration. By carefully managing the integration process, you can create a robust dataset that offers deeper insights and supports more accurate decision-making.


Tools for Effective Data Collection

The effectiveness of your data collection efforts depends not only on the methods you choose but also on the tools you use. Let’s dive deep:

  • Mobile and Digital Tools: Mobile apps and digital forms enable quick and accurate data entry in the field. However, it’s vital that these tools are properly configured and that personnel are trained in their use. A common mistake is not calibrating GPS coordinates properly, leading to inaccurate location data. Furthermore, properly organizing and labeling data from the start makes later analysis easier and prevents common interpretation issues. Ensuring that the same scale is used to describe observations—whether related to phenology entries or color scale, for example—is vital to minimize bias, or at least share the same source and error level, which can later be accounted for.

  • IoT Devices and Automation: The Internet of Things (IoT) has introduced a new era of automation in data collection. IoT devices like soil sensors and weather stations provide real-time monitoring, but they must be regularly calibrated to maintain accuracy. Additionally, it's essential to ensure that the collected data is properly integrated into analysis platforms for interpretation and decision-making. Lack of calibration or poor data integration can lead to suboptimal decisions, affecting final performance.

  • Remote Sensing Technologies: While remote sensing technologies provide a wealth of data, proper calibration and analysis of this data are essential for extracting valuable insights and preventing misinterpretation of results. It’s crucial that these technologies are used in conjunction with a well-defined plan that considers the specific characteristics of the terrain.

  • Satellite Imagery: Satellite imagery can provide a comprehensive view of the field, but its interpretation requires expertise and specific knowledge. Choosing the right time for image capture, as well as selecting appropriate spectral bands and indices, are critical aspects for obtaining useful data. Once integrated with other data points collected in the field, this provides a holistic and accurate view of the agricultural situation.


Best Practices in Data Collection

To maximize the value of your data collection efforts, it’s essential to follow best practices that ensure accuracy, consistency, and relevance. Some key considerations:

  • Planning and Objective Setting: Before you start collecting data, it’s crucial to have a clear plan in mind. Define your objectives and identify the KPIs that matter most to your operations. This will guide your choice of methods and tools, ensuring that the data you collect is relevant and actionable. Think again about the 4Rs and the data principle, so that every piece of information collected significantly contributes to your project.

  • Consistency and Accuracy: Consistency is key to reliable data collection. Establish standardized protocols for data collection to ensure that data is comparable over time and across different locations. Additionally, using calibrated tools and validated methodologies will help minimize errors and enhance the accuracy of your data. Training personnel in these protocols is essential to avoid variations in the data collected by different individuals.

  • Data Management and Accessibility: Proper data management is essential for maximizing the utility of your data. Store your data securely, organize it systematically, and ensure that it is easily accessible for analysis. This will prevent data loss and facilitate deriving insights from it. Properly integrating all collected data into a centralized system is also key to avoiding duplication or loss of critical information.

  • Training and Capacity Building: Finally, ensure that everyone involved in data collection is properly trained. Whether you’re using manual methods or advanced digital tools, proper training will help ensure that data is collected correctly and consistently, leading to more reliable and actionable insights. Training should cover proper equipment use, basic data interpretation, and an understanding of the importance of following protocols to avoid common errors.



As we’ve seen, data collection is the backbone of agricultural intelligence, providing the essential raw material for data-driven decision-making. The effectiveness of your data collection strategy directly impacts your ability to achieve better outcomes across a wide range of KPIs.

In the next article, we’ll explore the common challenges faced in data collection and offer practical solutions to overcome them. This will help you refine your approach and ensure that your data collection efforts yield the most valuable insights possible.

In the meantime, we invite you to share your own experiences with data collection in agriculture. What methods and tools have you found most effective? What challenges have you encountered? We’d love to hear from you in the comments below.

And if you’re looking to optimize your data collection strategy or explore new tools and technologies, Bison Data Labs is here to help. Contact us to learn more about how we can support your data-driven journey in agriculture.

References

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